Wednesday, March 6, 2019
Marketing strategy of amazon
Marketing dodging is necessary in e genuinely business. No amour how rich a certain business is, its resources ar always restricted. frankincense selling dodge provides a certain business to allocate his resources flop in consecrate for his business to be more than mathematical productive. Marketing intermixture is also inborn in the marketing field, and it is basically the intellectual why the marketing mix (4 Ps) is tackled under marketing outline. The four essential Ps ar the product, the price, the place, and the promotion. Without con lieuring these four essential Ps whizzs business is doomed to fail. A marketing manager needs to oblige enough knowledge in order to better determine how to correctly organize this marketing mix.This paper aims to focus on whether the amazon.com is doing a keen marketing strategy. It is a tumesce-known fact that many businesses aims on promoting their products in order to receive better responses from their customers. The necessi ty of promoting their products argon included in the marketing mix and thus a business that knows how to promote his product well would succeed most likely than those who do not deliver any knowledge in product promotions. Going back to the strategy of amazon.com many wonders why they promote their new products side by side with used and emeritus products. there are people who question the intellect behind this because people think that most consumers would draw to buy things which are cheaper compared to the newer and more expensive items contingently books. Thus, this paper aim to analyze what was the reason behind this particular strategy of amazon.com, whether their strategy is effective or not and the like.virago.com is i of the most famous e-commerce companies. Amazon.com sells their products via internet thus reservation it more convenient for people who do not have enough prison term to do their shopping outside their homes. Jeff Bezos started amazon.com in 1994 and up to now amazon.com is relieve continuing with their business. Amazon.com started by selling books online but as of today they are no longer limited on selling books via the internet. Amazon.coms products ranges from cds, dvds, books, clothes, cars, etcetera The Amazon.com is a little off the track with their marketing strategy.For one, they are willing to ship products ranging from $25 or more for free. such(prenominal)(prenominal) shipments could be very costly even from an established business as Amazon. However, in spite of the losses of Amazon.com they are still well-liked by their customers delinquent to their substantially services and customer satisfaction is very important in every business. Thus, in this regard Amazon.com shows good marketing strategy in terms of pleasing their customers. However this particular aspect where amazon.com is good at is very short-lived.The strategy Amazon found to reconstruct their selves is by contacting retailers and communicate them to sell roughly of their products at Amazon. Thus, companies such as Gaps, Circuit metropolis Stores Inc and the like sell some of their products at Amazon as well as on their own websites. This particular strategy raised Amazons profit to 22%. However, business experts saw that Amazons sale could still grow by the year of 2008 if they would improve some aspects on their websites.By doing this Amazon could draw more retailing companies to unite forces with them. Their website had also gotten so full to the point that shopping online on Amazon is no longer as convenient and as easy as it used to peculiarly since so many urls connect customers from one website to another. Thus, if only Amazon.com would try to lessen the mess their website is in and then the better their business would be.In terms of using the 4 Ps Amazon.com is doing fine in the price part since their prices are very reasonable added to the fact that they gives free shipment for some products. Amazon.com could al so be found nationwide because they have opened stores on varied countries such as Japan, Germany, etc. This particular strategy is good because it allows them to cover customers in a wide-range basis.However, Amazon.com shows difficulty in promoting most of their products because their website is not very organized. trenchant for your desire product could be very strenuous for many unimportant links appears one after another. In terms of products they whitethorn be doing alright for they sell products with qualities however, their promotion of their product is not really good and thus they should focus on their marketing promotion to in order to attract customers and other retailers more. (Behr).Amazon.com has certain advantages though as mentioned earlier especially on their venture to merging with other retailers. They are also one of the most well-known on the e-commerce aside from the fact that they are managing to repugn head on with other well-known businesses such as IBM , Microsoft, etc.In terms of selling old books side-by-side with new ones, Amazon has a good reason for that one too. Amazon.com aims to cater to the needs of different kinds of consumers. There are those who want new things no matter how expensive those things may be. However, there are those who does not really care on whether they are acquire something old or new as long as they could afford the price. Thus in this regard Amazon.com is doing a great strategy by catering to the needs and wants of different kinds of consumers.By presentation old books side by side with new ones they are also making it easier for their customers to better analyze which one they would pick. For example if Book A cost $15 if it is new and $13 if it is old and used then I would better analyze the pros and cons of buying a new book to that of buying the old one especially if the price difference is only $2. general this particular strategy of Amazon could be looked at in different light. However, thi s particular strategy may be serving Amazons purposes well and thus in this regard I think that showing your customer new products as compared to new ones is a good strategy.In a way it is the same as shopping in a certain shop wherein you ask for a particular book whose price is $25 and your money is only $20. Part of a business strategy is to provide an alternative thus it would be of no surprise if the saleswoman would ask how much money you have with you and when you say $20 she would tend to show you a copy of the same book although the second one is used but in a lower price as compared to the new book. I am sure that Amazon is using this particular tactic in the same light as the hypothetical salesgirl did.ReferenceBehr, Mary E. Case Study Amazon.Com. 2003.