Marketing Plan -marketing stratgy-target customer Essay

Marketing Plan -marketing stratgy-target customer - Essay Example The first step is conducting a market research for the smart home control system (Brethauer, 9). It is important to know who is using the product, who will be interested in the product, as well as the actual people who will purchase the product, and to whom the control systems will benefit. Likewise, an adjustment should be done based on the market results. Moreover, an investigation should be conducted on the competitors of the smart home control systems. It is necessary to evaluate how the new product differs as compared to the competitors’ products. Furthermore, test the new product with focus groups to determine their feedback to the promotions. The use of other marketing platforms to advertise the control system is vital. For example, the use of online promotions on social media like Facebook and twitter, using television spots, the use of out of home advertising is also necessary. The use of website is the most efficient way of advertising because the word today depends on technology. Most people use the internet, a visitor may land into the smart home website, and they will be able to learn more about the new product. It is also necessary to create a public relation program where the press is allowed to review the product, then writing articles to send to the public media, providing interviews to the smart homeowners and allowing them to provide detailed information about the new product. It is also important to hold a launch event. During the launch event, many opportunities are available to present the product to target market. This will bring about brand awareness and people may be interested to purchase the product. Additionally, to evaluate the readiness of the launch to ensure that the timing is coordinated and the product is readily available after its announcement. Also, the smart home control owners should create a marketing plan tracker that will aid in doing regular follow-ups to ensure that all involved persons is informed on the

Managing Challenging Behaviour Essay Example for Free

Managing Challenging Behaviour Essay

Moby Dick, Or The Whale :: essays research papers

I. Author InformationHerman Melville, was born in 1819, in a very "good" neighborhood in New York. A. Many influences on Melville's works were European literature, experiences in his travels, and tragedy in his life. B. Melville was born into the time when inspiring works of American literature began to emerge. Yet, European heritage in literature still had a strong hold on American writers of the time. C. Other contributions by Herman Melville were his narrative poems, and writings of other sea journeys.II. SettingMoby Dick is set in a time when whaling was a very well known trade, it was made popular because of the dyer need for oil for lamps. A. The time of the journey was started on a cold December day, where he enters with a carpet bag on his shoulder at the shipping port of New Bedford, and finds a room at the Spouter Inn with a massive South Sea Islander named Queequeg. " What a pity they didn't stop up the chinks and the crannies though, and thrust in a little lint here and there. But it's too late to make any improvement's now. The universe is finished the copestone is on, and the chips were carted off a million years ago." B. The setting, over all, suggests a rustic, hard seamens life on the open ocean, it being very hard on a man, but very fulfilling.III. CharacterCharacters in this classic novel are very unique, in physical, emotional, and mental aspects. A. Ahab is a one-legged man, feared by most of the crew, he is the Captain of the Pequod, and he has sworn death on Moby Dick, the great white whale, whom left Ahab with only one leg. Emotionally and mentally Ahab is a scared man, from his last encounter with Moby Dick, he seemed like a man very determined in his ways, willing full, and moody. B. The characters of this work have many impacts on the feelings in the book, Ahab is the strong force, while Ishmal, the narrator, is the understanding compassionate man of the Pequod. IV. PlotThe plot of Melville's work is very distinguished in all perspectives of the novel. A. The exposition is set at the beginning when Ishmal sets forth on the journey on the whaling ship, the Pequod, with Captain Ahab. In Ishmal's talking of the whale, and Ahab's craving to put death to the great fish, the narrative hook is created.

Global Pest Control Services Market: Trends and Opportunities Essay

The report titled â€Å"Global Pest Control Service Market: Trends and Opportunities (2013-2018)† analyzes the potential opportunities and significant trends in the pest control industry. The report also provides detailed analysis of the global pest control market, with data of regional markets such as –North America, Europe, and Asia Pacific. The report also profiles and analyzes the business strategies of the leading companies operating in the segment. Geographical Coverage ï â€˜ ï â€˜ ï â€˜ ï â€˜ Global North America Europe Asia Pacific Company Coverage ï â€˜ ï â€˜ ï â€˜ ï â€˜ Ecolab Inc. Rollins Inc. Rentokil Initial Terminix International Executive Summary Pest Control industry has seen unprecedented growth in the recent years, growing on the back of increasing number of pests and growing consciousness about the health issues, resulting in increased demand for pest control measures. Due to increasing health issues, people are becoming more cautious about the environment around them. One of the major reasons for the rising demand of the pest control measures, especially in the United States, could be attributed to the increasing federal and state regulations imposed on the commercial segment. Due to these restrictions, the segment has become more aware and is maintaining high safety standards. With the increasing need to maintain a pest free environment, the sales of the pest control service providers has increased significantly, which in turn provides incentive for more players to enter into the market and establish themselves in the industry. The pest control services market is characterized by stiff competition within the industry, launch of eco-friendly products, offering of customized services and a number of mergers and acquisitions. Global Pest Control Service Market: Overview A pest is any living organism which is destructive or detrimental to humans or human concerns. Pests transmit diseases and disease causing organisms which damages our health to the extent that leads to admission of thousands Global Pest Control Market Size 2010- 2012 (US$ Billions) 2010 2011 2012 of people into emergency rooms every year. Global Pest Control Market Size Forecast 2013-18 (US$ Billions) 2013E 2014E 2015E 2016E 2017E 2018E †¢ Market size of Global Pest Control Market is expected to reach to †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..US$ Billions in the year 2018, from †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ US$ Billions in 2012 by growing at a CAGR of†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦%. †¢ Growth in the market is due to †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Global Pest Control Service Market Share by Category Global Pest Control Market Share by Competitors(2012E) Global Pest Control Market Share by End Users (2012) †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. accounted for †¦.% share of the global pest control market in the year 2012, while †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ accounts for †¦Ã¢â‚¬ ¦..% of the market share †¢ In 2012, around †¦Ã¢â‚¬ ¦.% of the end use market was accounted by commercial sector and around †¦Ã¢â‚¬ ¦% by †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Global Pest Control Service Market Share by Category Global Pest Control Market Share by Region(2011) †¢ In 2012, around †¦Ã¢â‚¬ ¦.% of the total market was accounted by North America and around †¦Ã¢â‚¬ ¦% by †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Market Trends Use Of Bio Pesticides †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Applying Non Repellent Termiticides †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Green Trend Mergers & Acquisitions †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Table of Contents 1.Executive Summary & Forecast) 2. Pest Control: Overview 7.3.2 Australian Pest Control Market: Market Share Analysis 2.1 Pest Control Methods 8. Global Pest Control Services Industry: Growth Drivers 2.2 Pest Control Techniques & Challenges 3. Global Pest Control Market 8.1Growth Drivers 3.1 Global Pest Control Market (Sizing and Growth) 8.1.1 Minimum Revenue Volatility 3.2 Global Pest Control Market: Market Share Analysis 8.1.2 Increased awareness amongst the people 3.2.1 Market Share By Competitors 8.1.3 Technological Changes Driving Sales 3.2.2 Market Share By End Users 8.1.4 Increasing Legislations in the Industry 4. Global Pest Control Market: Regional Analysis 8.2 Challenges 5. North America: Pest Control Market: An Analysis 8.2.1 Competition within the Industry 5.1 North America Pest Control Market: An Overview 8.2.2 Barriers to Entry 5.1.1 North America Pest Control Market : Sizing & 8.2.3 Other Challenges Growth(Actual & Forecast) 9. Global Pest Control Market Trends 5.1.2 Market Share Analysis: Commercial Segment 9.1 Use of Bio Pesticides 5.1.3 Market Share Analysis: Residential Segment 9.2 Applying Non-Repellent Termiticides 5.2 The US Pest Control Market: An Overview 9.3 Green Trend 5.2.1 The US Pest Control Market: Sizing & Growth (Actual &9.4 Mergers and Acquisitions in Pest Control Industry Forecast) 10. Competitive Landscape 6. European Pest Control Market: An Analysis 11. Company Profiles 6.1 European Pest Control Market: An Overview 11.1 Ecolab Inc. 6.1.1 European Pest Control Market: Sizing & Growth (Actual &11.1.1 Business Overview Forecast) 11.1.2 Financial Overview 6.2 The UK Pest Control Market: An Overview 11.1.3 Business Strategies List of Charts Figure 1: Types of Pest Control Table 1: Comparison between Natural and Artificial Pest Control Methods Table 2: Types of Pest Control Techniques Figure2: Global Pest Control Market Size, 2010-12 (US$ Billions) Figure3: Global Pest Control Market Size Forecast, 2013E-18E (US$ Billions) Figure 4: Global Pest Control Market Share by Competitors (2012E) Figure5: Global Pest Control Market Share by End-Users (2012) Figure 6: Global Pest Control Market Share by Region (2011) Figure7: Market Size of Pest Control Services Market in North America 2011-2018E (US$ Billions) Figure 8: North American Commercial Pest Control Segment Market Share by Companies (2011) Figure 9: North American Residential Pest Control Segment Market Share by Companies (2011) Figure11: Market Size of Pest Control Services Industry in Europe, 2011-2018E (US$ Billions) Figure 12: The UK Pest Control Industry Market Size, 2010-2012 (US$ Millions) Figure 13: The UK Pest Control Market Share by Competitors (2011) Figure 14: Market Size of Pest Control Services Industry in Asia Pacific (APAC), 2011-2018E (US$ Billions) Figure 14: Market Size of Pest Control Services in India, 2011-2018E (US$ Billions) Figure 16: Indian Pest Control Services Market Share by Competitors (2011) Figure 17: Pest Market Size of Pest Control Services in Australia, 2011-2012E (US$ Billions) Figure 18: Australian Pest Control Market Share by Competitors (2011) Figure19: Global Pest Control Industry Revenue, 2011-2016E (US$ Billions) Table3: Mergers and Acquisitions in Pest Control Industry Table 4: Competitive Landscape of Major Players Figure20: Ecolab Inc. Revenue by Business Segments (2012) Figure21: Ecolab Inc. Pest Control Revenue, 2010-2012 (US$ Billions) Figure22: Rollins Inc. Revenue by Business Segments (2012)

Porter’s 5 Forces Essay

The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitorsâ€Å"in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s model is based up on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Competitive strategy should be developed based upon forecasting of the available information on the developing competitive environment and other threats faced .Porter was able to identify five competitive forces that that shapes the different industry and market. Porter five forces do was able to interpret the intensity of the competition and also the profitability and attractiveness of an industry. The corporate strategy is devised to improve the position of the respective industry in there market position as well as in brand form. Porter’s model provides the analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis, management can decide on how to influence or to exploit particular characteristics of their industry. The Five Competitive Forces The Five Competitive Forces are typically described as follows: 1 Bargaining Power of Suppliers Suppliers comprises of all the sources for inputs that are needed in order to provide/produce goods or services. Supplier bargaining power is likely to be high when: 1. The market is dominated by a few large suppliers rather than a fragmented source of supply, 2. There are no substitutes for the particular input, 3. The suppliers customers are fragmented, so their bargaining power is low, 4. The switching costs from one supplier to another are high, 5. There is the possibility of the supplier integrating forwards in order to obtain higher prices and margins. This threat is especially high when 6. The buying industry has a higher profitability than the supplying industry, 7. Forward integration provides economies of scale for the supplier, 8. The buying industry hinders the supplying industry in their development (e.g. reluctance to accept new releases of products), 9. The buying industry has low barriers to entry. In these situations, the buying industry does face a high pressure on margins from their suppliers. The relationship to powerful suppliers can enormously reduce strategic options for the organization. 2 Bargaining Power of Customers Similarly, the bargaining power of customers determines how much customers can influence pressure on margins and volumes. Customers bargaining power is likely to be high when 1. They buy large volumes, there is a concentration of buyers, 2. The supplying industry comprises a large number of small operators 3. The supplying industry operates with high fixed costs, 4. The product is undifferentiated and can be replaces by substitutes, 5. Switching to an alternative product is relatively simple and is not related to high costs, 6. Customers have low margins and are price-sensitive, 7. Customers could produce the product themselves, 8. The product is not of strategically importance for the customer, 9. The customer knows about the production costs of the product 10. There is the possibility for the customer integrating backwards. 3 Threat of New Entrants If the competition in an industry is higher, the easier it is for other companies to enter this industry. In such situations, new entrants could create major determinants of the market environment (e.g. market shares, prices, customer loyalty) at any time. There is always pressure for reaction and adjustment for existing players in the industry. The threat of new entries will depend on the extent to which there are barriers to entry. These are typically 1. Economies of scale (minimum size requirements for profitable operations), 2. High initial investments and fixed costs, 3. Cost advantages of existing players due to experience curve effects of operation with fully depreciated assets, 4. Brand loyalty of customers 5. Protected intellectual property like patents, licenses etc, 6. Scarcity of important resources, e.g. qualified expert staff 7. Access to raw materials is controlled by existing players, 8. Distribution channels are controlled by existing players, 9. Existing players have close customer relations, e.g. from long-term service contracts, 10. High switching costs for customers 11. Legislation and government action 4 Threat of Substitutes A threat from substitutes exists if there is an alternative product with lower prices of better performance parameters for the same purpose. This could attract a significant proportion of market volume and hence reduce the sales volume for existing players. This category also relates to complementary products. Similarly to the threat of new entrants, the treat of substitutes is determined by factors like 1. Brand loyalty of customers, 2. Close customer relationships, 3. Switching costs for customers, 4. The relative price for performance of substitutes, 5. Current trends. 5 Competitive Rivalry between Existing Players This force describes the intensity of competition between existing players (companies) in an industry. High competitive pressure results in pressure on pricing, margins, and also, on profitability for every single company in the industry. Competition between existing players is likely to be high when 1. There are many players of about the same size, 2. Players have similar strategies 3. There is not much differentiation between players and their products, hence, there is much price competition 4. Low market growth rates (growth of a particular company is possible only at the expense of a competitor), 5. Barriers for exit are high (e.g. expensive and highly specialized equipment). Use of the Information from Five Forces Analysis Five Forces Analysis can provide valuable information for three aspects of corporate planning: Statistical Analysis: The Five Forces Analysis allows the user to determine the attractiveness of an industry. Also, it provides visibility on profitability. Thus, it helps to decide about the entry or exit from an industry or a market segment. Moreover, the model can be used to compare the impact of competitive forces on the own organization with their impact on competitors. Competitors may have different options to react to changes in competitive forces from their different resources and competences. This may influence the structure of the whole industry. Dynamical Analysis: If done along with a PEST-Analysis, which provides the drivers for change in an industry, Five Forces Analysis can help to give insights on the potential future attractiveness of the industry. Expected political, economical, socio-demographical and technological changes can influence the five competitive forces and thus have impact on industry structures. In general term to determine potential changes in competitive forces. Analysis of Options: With this knowledge on intensity and power of competitive forces, organizations could develop options to control them in a way so to improve  their own competitive position. The result could be a new strategic decision, e.g. a new positioning, differentiation for competitive products of strategic partnerships. Thus, Porters model of Five Competitive Forces gives a systematic and structured analysis on market and their structure and what likely be competitive situation. The model can be used on particular companies, market segments, industries or regions. Hence, it is needed to determine the scope of the market to be analyzed in a first step. Then, all relevant forces for this market are identified and analyzed. Though, it is not necessary to analyze all elements of all competitive forces with the same depth. The Five Forces Model is based on microeconomics. It also takes into account the supply and demand, complementary products and substitutes, the relationship between volume of production and cost of production, and market structures like monopoly, oligopoly or perfect competition etc. Influencing the Power of Five Forces After the analysis of current and potential future state of the five competitive forces, Users can search for options on how these forces influences in their organization’s interest. Although industry-specific business models will limit options, the own strategy can create different impact of competitive forces on organizations. The objective is to reduce the influence of competitive forces. The following figure provides some examples. They are of general nature. Hence, they have to be adjusted to each organization’s specific situation. The options of an organization are determined not only by the external market environment, but also by its own internal resources, competences and objectives. 4.1 Reducing the Bargaining Power of Suppliers 4.2 Reducing the Bargaining Power of Customers 1. Partnering 2. Supply chain management 3. Supply chain training 4. Increase dependency 5. Build knowledge of supplier costs and methods 6.   Take over a supplier 1. Partnering 2. Supply chain management 3. Increase loyalty 4. Increase incentives and value added 5. Move purchase decision away from price 6. Cut put powerful intermediaries (go directly to customer) 4.3 Reducing the Treat of New Entrants 4.4 Reducing the Threat of Substitutes 1. Increase minimum efficient scales of operations 2. Create a marketing / brand image (loyalty as a barrier) 3. Patents, protection of intellectual property 4. Alliances with linked products / services 5. Tie up with suppliers 6. Tie up with distributors 7. Retaliation tactics 1. Legal actions 2. Increase switching costs 3. Alliances 4. Customer surveys to learn about their preferences 5. Enter substitute market and influence from within 6. Accentuate differences (real or perceived) Drawbacks Porter’s model of Five Competitive Forces has been subject of critique for many years. Its main weakness results from which year it was developed. In the early eighties, the global economy. was characterized by cyclical growth Thus, primary objectives consisted of profitability and survival. A major prerequisite for achieving these objectives has been optimizing strategy in relation to the external environment. In early days, development  in most industries has been fairly stable and predictable, compared with today’s dynamics. In general, the meaningfulness of this model is reduced by the following factors: a. In the economic sense, the model assumes a classic perfect market. The more an industry is regulated, the less meaningful insights the model can deliver. b. The model is best applicable for analysis of simple market structures. A comprehensive description and analysis of all five forces gets very difficult in complex industries with multiple interrelations, product groups, by-products and segments. A too narrow focus on particular segments of such industries, however, bears the risk of missing important elements. c. The model assumes relatively static market structures. This is hardly the case in today’s dynamic markets. Technological breakthroughs and dynamic market entrants from start-ups or other industries may completely change business models, entry barriers and relationships along the supply chain within short times. The Five Forces model may have some use for later analysis of the new situation; but it will hardly provide much meaningful advice for preventive actions. d. The model is based on the idea of competition. It assumes that companies try to achieve competitive advantages over other players in the markets as well as over suppliers or customers. With this focus, it dos not really take into consideration strategies like strategic alliances, electronic linking of information systems of all companies along a value chain, virtual enterprise-networks or others. Overall, Porters Five Forces Model still has some major limitations in today’s market environment. It is not able to take into account new business models and the dynamics of markets. The value of Porters model is more that it enables managers to think about the current situation of their industry in a structured, easy-to-understand way – as a starting point for further analysis. Case Analysis Facebook Facebook (formerly [thefacebook]) is an online social networking service headquartered in Menlo Park, California. Its name comes from a colloquialism for the directory given to students at some American  universities.] Facebook was founded on February 4, 2004, by Mark Zuckerberg with his college roommates and fellow Harvard University studentsEduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The founders had initially limited the website’s membership to Harvard students, but later expanded it to colleges in the Boston area, the Ivy League, andStanford University. It gradually added support for students at various other universities and later to their high-school students Porters Five Force analysis on Facebook 1. The Power of Consumer Here customers are those company which are advertising in facebook. Being a large social network , it attracts a large number of advertisers who want to advertise in the platform. Hence, , the bargaining power of customer is low. , in later years if there is a new competion emergence power balance can vary. 2. The power of supplier: Users are the suppliers,As of 2012 report the users numbers are more than 1 billion globally. the power of suppliers is low. Here the suppliers have no other customer , that is there is no other availiable social sites hence they have to stand by facebook for the time being. 3. The threat of substitute products There are many upcoming products which is providing servie similar to that of facebook. Products such as Skype, WhatsApp, Google+, etc. are always a danger being substitutes for Facebook. Hence, the threat of substitute product is high. To maintain dominance, they always have to stay ahead of the tech ,also the trend and outperform possible substitute products. 4. The threat of new entrants The chance of new entray is high. There are always disruptive innovations happening in the social space. As a result new similar products keep creeping. Facebook especially needs to improve its product 5. The competitive rivalry: The field of social network is highly competitive. The most recent example was when Google launched social network Google+ that could be accessed by all Gmail users through the web as well as Android devices. Although Google+ has not been greatly successful in outwitting Facebook, we cannot rightly predict what lies ahead in future. Hence, the competitive rivalry that Facebook faces is high. REFERENCES http://en.wikipedia.org/wiki/Facebook http://www.slideshare.net/manan/firm-strategy-analysis-facebook http://www.businessballs.com/portersfiveforcesofcompetition.htm

Democracy in America essays

Democracy in America essays Richard Heffner produced this edition of De Tocquevilles book in order to abridge and edit the original work in order to appeal to a younger audience so that more people may read it and have a knowledge of the ideas presented within. Heffners introduction basically served to outline the organization of De Tocquevilles book. The first part of the critique begins with a brief description of the New Worlds dimensions, of the origins of Anglo-Americans and of democracy and the absolute sovereignty of the people. Next follows an obsolete summary of the workings of the American government, then an analysis of the books central theme: the tyranny of the majority in the United States. The second part deals with the influence of democracy or majority rule on the foundation and dynamics of American society, on how Americans think, feel, and act, and on the indispensable nature of our freedoms. Here is where Tocqueville makes his unique and prophetic contributions to contemporary thought. Tocquevilles overall concern is for the development and survival of freedom and democracy. Heffner feels that Democracy in America suffers grievously from omissions and misinterpretations that can be traced directly to the authors to easy assumptions and to his desire to summarize, interpret, and generalize. However, despite these inadequacies and subjectivity of approach, many of Tocquevilles generalizations are surprisingly shrewd and perceptive. After having seen the failed attempts at democratic government in France, Tocqueville desired to study a stable and prosperous democracy to gain insights into how it worked in order so that they might learn from our example and devise a plan to set up a democratic government that would work to suit them. Tocqueville wanted to analyze democracy in order to determine its strengths and dangers so that governments could be formed to reinforce democracy's s...

Definition and Examples of Episteme in Rhetoric

Definition and Examples of Episteme in Rhetoric In philosophy and  classical rhetoric, episteme is the domain of true knowledgein contrast to doxa, the domain of opinion, belief, or probable knowledge. The Greek word episteme is sometimes translated as science or scientific knowledge.  The word epistemology (the study of the nature and scope of knowledge) is derived from  episteme.  Adjective: epistemic. French philosopher and philologist Michel Foucault (1926-1984) used  the term episteme  to indicate the total set of relations that unite a given period. Commentary [Plato] defends the solitary, silent nature of the search for epistemetruth: a search that leads one away from the crowd and the multitude. Platos aim is to take away from the majority the right to judge, choose, and decide. (Renato Barilli, Rhetoric. University of Minnesota Press, 1989) Knowledge and Skill [In Greek usage] episteme could mean both knowledge and skill, both knowing that and knowing how. . . . Each of the artisans, a smith, a shoemaker, a sculptor, even a poet exhibited episteme in practicing his trade. The word episteme, knowledge, was thus very close in meaning to the word tekhne, skill. (Jaakko Hintikka,  Knowledge and the Known: Historical Perspectives in Epistemology. Kluwer, 1991) Episteme vs. Doxa - Beginning with Plato, the idea of episteme was juxtaposed to the idea of doxa. This contrast was one of the key means by which Plato fashioned his powerful critique of rhetoric (Ijsseling, 1976; Hariman, 1986). For Plato, episteme was an expression, or a statement that conveys, absolute certainty (Havelock, 1963, p. 34; see also Scott, 1967) or a means for producing such expressions or statements. Doxa, on the other hand, was a decidedly inferior expression of opinion or probability...A world committed to the ideal of episteme is a world of clear and fixed truth, absolute certainty, and stable knowledge. The only possibility for rhetoric in such a world would be to make truth effective... A radical gulf is presumed to exist between discovering  truth (the province of philosophy or science) and the lesser task of disseminating it (the province of rhetoric). (James Jasinski, Sourcebook on Rhetoric. Sage, 2001)- Since it is not in human nature to acquire knowledge (episteme) that would make us certain what to do or say, I consider one wise who has the ability through conjecture (doxai) to attain the best choice: I call philosophers those that engage themselves with that from which this sort of practical wisdom (phronesis) is speedily grasped. (Isocrates, Antidosis, 353 BC) Episteme and Techne I have no criticism to make of episteme as a system of knowledge. On the contrary, one can argue that we would not be human without our command of episteme. The problem is rather the claim made on behalf of episteme that it is all of the knowledge, from which stems its proclivity to crowd out other, equally important, systems of knowledge. While episteme is essential to our humanness, so is techne. Indeed, it is our ability to combine techne and episteme that sets us apart both from other animals and from computers: animals have techne and machines have episteme, but only we humans have both. (Oliver Sackss clinical histories (1985) are at once moving as well as entertaining evidence for the grotesque, bizarre, and even tragic distortions of human beings that result from a loss of either techne or episteme.) (Stephen A. Marglin, Farmers, Seedsmen, and Scientists: Systems of Agriculture and Systems of Knowledge.  Decolonizing Knowledge: From Development to Dialogue, ed. by  Frà ©dà ©rique Apffel-Marglin and Stephen A. Marglin. Oxford University Press, 2004) Foucaults Concept of Episteme [In  Michel Foucaults The Order of Things] the archaeological method attempts to uncover a positive unconscious of knowledge. This term denotes a set of rules of formation which are constitutive of the diverse and heterogeneous discourses of a given period and which elude the consciousness of the practitioners of these different discourses.  This positive unconscious of knowledge is also captured in  the term episteme. The episteme is the condition of possibility of discourse in a given period; it is an a priori set of rules of formation that allow discourses to function, that allow different objects and different themes to be spoken at one time but not at another. Source:   (Lois McNay,  Foucault: A Critical Introduction. Polity Press, 1994)

Quotes to Celebrate Friendship Day

Quotes to Celebrate Friendship Day True friendship stands the test of time. You might be separated by geographical boundaries and distances. But when your  best friend calls, you can transcend any physical or mental boundary. Childhood friends have a special bond with you. They knew you before you became worldly wise, were there in your childhood and teenage years and knew your family. They share your past. Friends you make as an adult see the full blooming of your soul, wit, and heart and are friends in many dimensions. They celebrate your highs and are there to sympathize with your lows. Friendship, like any other relationship, requires care and attention. On Friendship Day, strengthen your friendship with your close buddies. In the spirit of the festival, exchange a token of love share a meaningful quote and raise a toast to a wonderful bond.   Mary Catherwood Two may talk together under the same roof for many years, yet never really meet, and two others at first speech are old friends. C. S. Lewis Friendship is unnecessary, like philosophy, like art ... it has no survival value; rather is one of those things that give value to survival. Claude Mermet Friends are like melons; shall I tell you why? To find one good you must one hundred try. Dag Hammarskjold Friendship needs no words. John Evelyn Friendship is the golden thread that ties the heart of all the world. Pietro Aretino I keep my friends as misers do their treasure, because, of all the things granted us by wisdom, none is greater or better than friendship. Robert Alan The rain may be falling hard outside,But your smile makes it all alright.Im so glad that youre my friend.I know our friendship will never end. Lord Byron Friendship is love without his wings. Solomon Ibn Gabirol My friend is he who will tell me my faults in private. Kahil Gibran Your friend is your needs answered.Let there be no purpose in friendship save the deepening of the spirit. Eustace Budgell Friendship is a strong and habitual inclination in two persons to promote the good and happiness of one another. Charles Peguy Love is rarer than genius itself. And friendship is rarer than love. Mary Dixon Thayer It is not what you give your friend, but what you are willing to give him that determines the quality of friendship. Edward Bulwer-Lytton One of the surest evidences of friendship that one individual can display to another is telling him gently of a fault. If any other can excel it, it is listening to such a disclosure with gratitude and amending the error. Cindy Lew Remember, the greatest gift is not found in a store nor under a tree, but in the hearts of true friends.

CD 361 - Essay Example | Topics and Well Written Essays - 1000 words

CD 361 - - Essay Example Lastly, and for this paper, music have been found to help people to read, concentrate, and remain focused in their studies. This paper will evaluate the claims of various researchers who have studied the impact of music in helping student in learning. There is evidence that show that student perform better when they are educated through music. Research indicate that music education helpstudent to develop foundationalcapability to learn and achieve better understanding of other academic courses. Moreover, music education has shown to increase the development of skills, expertise, and knowledge required in the life success of a person. Therefore, music education an important lesson that thestudent should consider in order to help them develop the require skills to master the art of learning. Moreover, scholars say that music produces a unique pleasure that thehuman being cannot live without in their life. Music education enhances learner’s motor skills. Motor skills help learners can utilize the small and acute muscle in writing, typing, and enhancement of another physical movement that are essential in learning. Moreover, the brain organ responsible for motor and sensory function is developed and improved by music training. Arts Education Partnership argues that students trained in music have better sensory and motor function capability than other students not trained in music. Scientist have found that music learning help student develop capability required in solving complex math problems. Student who has studied music hove been found to perform better in maths than student who has never had music learning in their life(Arts Education Partnership 3).Music learning strengthens part of thebrain that is used in the processing of complex calculations through practicing in themusic. Scholars argue that students who studied music in their middle school perform significantly better to non-music counterparts(Arts Education Partnership 3). This is because

Wading Through the Thicket, Stemming Abuses Essay

Wading Through the Thicket, Stemming Abuses - Essay Example In theory, a director, holding as he does a position of trust, is a fiduciary of the corporation . As such, in cases of conflict of his interest with those of the corporation, he cannot sacrifice the latter without incurring liability for his disloyal act. The fiduciary duty has many ramifications, and the possible conflict of interest situations are almost limitless, each possibility posing different problems. There will be cases where a breach of trust is clear, as where a director converts for his own use funds or property belonging to the corporation, or accepts material benefits for exercising his powers in favor of someone seeking to do business with the corporation.  In many other cases, however, the line of demarcation between the fiduciary relationship and a director’s personal right is not easy to define. The law has attempted at least to lay down general rules of conduct and although these serve as guidelines for directors to follow, the determination as to whethe r in a given case the duty of loyalty has been violated has ultimately to be decided by the court on the case’s own merits.   What is clear, however, is that shareholder conflicts are prevalent in virtually all jurisdictions and the law has to formulate appropriate channels of redress in order to resolve these conflicts. As Miller   said: There is no surfeit of examples to demonstrate how minority shareholders and their interests can be prejudiced by the director or those with controlling interests in the corporation.

Case study-Southwest Airlines Essay Example | Topics and Well Written Essays - 1250 words

Case study-Southwest Airlines - Essay Example It is a lucid fact that only a satisfied employee can have organizational commitment. ‘Organizational commitment’ is an attitude of an individual with a strong desire to remain a member of a particular organization with willingness to exert high levels of effort on behalf of the organization, accepting the values and goals of the organization. Incidentally, Organizational commitment can be expected only from a satisfied worker and a satisfied worker is always a motivated worker. If there is no conflict between group goals and personal goals of a member in a group, i.e. goals of an employee and an organization in which he/she works are complementary and not contradictory, then the employee is motivated to work for the goals of the company, because, by doing so, he will be achieving his own personal goals. Thus, success of an organization like Southwest Airlines has been on account of the apt application of the various concepts of organizational behaviour like Motivation, Decision Making, Group Behavior, Communication, Power and Politics, Organizational Structure, Organizational Culture, Human Resources Practices and Change Management. These core concepts of Management in Southwest Airlines have been elaborated in this study. Research proves that a motivated and productive employee experiences meaningfulness of the work done, experiences responsibility for the outcome of the work done and has high levels of knowledge of the results of the work performed (Hackman, 1976). Motivation is the core of management. The employee benefits in this organization are designed to balance the dissatisfiers and enhance the motivational factors as described by Herzberg (Fredrick Herzberg, 1959). One of the special benefits offered to employees working at Southwest is flying free effective from the first day of employment. Employees, spouses, eligible dependent children, and parents of Employees have unlimited

Father and children Essay Example | Topics and Well Written Essays - 750 words

Father and children - Essay Example n fathers and children depicted in the novel goes far beyond family ties - it is a social dispute of the old nobility and aristocracy, and the young revolutionary-democratic intellectuals. In particular, the question of fathers and children’s comprehension is revealed in the novel through the relationship of a young nihilist Bazarov with a representative of the nobility Pavel Kirsanov, as well as with his parents, and within the family of Kirsanov. As we can see the central point of contradictory and colliding views of the characters becomes Bazarov’s denial of everything that seems to be essential for the â€Å"fathers†. He does not just refuse to accept the knowledge of another generation but insists that there is a need to clear some beliefs for flourishing of his contemporaries. This is the moment which does not allow the representatives of so-called old school to compose, for it gainsays all the postulates they have believed all their lives. So Turgenev shows efforts to defend a particular opinion of both sides of the conflict. The problem of fathers and children stimulates the constant thinking over the mentioned issue of non-compliance betw een generations. The writer persistently rises the burning for his time issue, and the whole story begins from the speaking title of the novel. So what is presented in the novel’s title in verbal terms? The expression â€Å"Fathers and Sons† in the context of the work is ambiguous. Bazarov and Arkady’s fathers participate in the plot. Direct family ties of other characters are also mentioned. However, the heading of the work is metaphoric, for the older generation can be understood under the â€Å"fathers† that is followed by the young one, that is, â€Å"sons†. The title has an important organizing feature. The theme of â€Å"fathers† and â€Å"children† literally permeates the entire narrative. At the very beginning Nikolai Kirsanov is presented to readers as a father waiting for his son Arkady. It is mentioned in

Test study guide Assignment Example | Topics and Well Written Essays - 1000 words - 1

Test study guide - Assignment Example He painted accurately the body and nature, instead of exaggeration. In Lamentation a 3-d feel becomes apparent. The viewer can almost become part of the painting. This fresco depicts humans holding the dead body of Christ, while angels hover above. 3 Recognize the style of Italian Renaissance sculpture and painting. (You do not need to visually distinguish between Early, High or â€Å"Mannerism†). The Italian Renaissance style was more of a realistic approach. Proper proportions and scenes that depicted nature as real were the style of this period. 4 What is the meaning of the word â€Å"Renaissance?† From lecture information, describe the context in which the â€Å"Renaissance† emerged in Italy. Renaissance means rebirth or revival. The Renaissance was a renewal or birth of Latin and Greek classic thinking and studies. 5 What is â€Å"Humanism†? How did artists and intellectuals reconcile Christianity with Humanism? Humanism centers around human thoughts and knowledge. Artists and intellectuals reconciled Christianity with Humanism by studying the relations of humans to spirituality and divine issues. 6 How did Renaissance ideas about the role of human beings differ from the medieval period? The Renaissance focused more on logic and human thought in life, whereas the medieval period focused more on religion and the afterlife. 7 What was Albertis contribution to the Italian Renaissance painting style? According to him, what should good paintings include (what were his â€Å"rules† for painting)? Albertis contribution was the rules for painting three dimensional subjects on a flat surface. Good paintings â€Å"will include all ages of man and both sexes as well as animals of all sorts.† 8 What is mathematical (or linear) perspective? What is a vanishing point? A perspective in drawing and painting where parallel lines are converging so as to give the illusion of depth and distance. The

Father and children Essay Example | Topics and Well Written Essays - 750 words

Father and children - Essay Example n fathers and children depicted in the novel goes far beyond family ties - it is a social dispute of the old nobility and aristocracy, and the young revolutionary-democratic intellectuals. In particular, the question of fathers and children’s comprehension is revealed in the novel through the relationship of a young nihilist Bazarov with a representative of the nobility Pavel Kirsanov, as well as with his parents, and within the family of Kirsanov. As we can see the central point of contradictory and colliding views of the characters becomes Bazarov’s denial of everything that seems to be essential for the â€Å"fathers†. He does not just refuse to accept the knowledge of another generation but insists that there is a need to clear some beliefs for flourishing of his contemporaries. This is the moment which does not allow the representatives of so-called old school to compose, for it gainsays all the postulates they have believed all their lives. So Turgenev shows efforts to defend a particular opinion of both sides of the conflict. The problem of fathers and children stimulates the constant thinking over the mentioned issue of non-compliance betw een generations. The writer persistently rises the burning for his time issue, and the whole story begins from the speaking title of the novel. So what is presented in the novel’s title in verbal terms? The expression â€Å"Fathers and Sons† in the context of the work is ambiguous. Bazarov and Arkady’s fathers participate in the plot. Direct family ties of other characters are also mentioned. However, the heading of the work is metaphoric, for the older generation can be understood under the â€Å"fathers† that is followed by the young one, that is, â€Å"sons†. The title has an important organizing feature. The theme of â€Å"fathers† and â€Å"children† literally permeates the entire narrative. At the very beginning Nikolai Kirsanov is presented to readers as a father waiting for his son Arkady. It is mentioned in

Social media has shown to be more about sociology and psychology than Personal Statement

Social media has shown to be more about sociology and psychology than technology - Personal Statement Example In social media, human beings tend to influence one another; this largely constitutes aspects of sociology and psychology. For instance, Twitter and Facebook are examples of social media, which employ sociological and psychological aspects. People engage in chats and following each other on twitter since everyone wants at par with others. This influence one each other’s behavior can be regarded as more sociological and psychological than technological (Al-Deen and Hendricks 30-50). Interactions have made use of social media a viable option as compared to the use of technology itself. The relationships that people get in through social media influence their behavior patterns than the technology they rely on to get in such relationships. Both sociology and psychology play an essential role in social media than technology. They provide the means through which technology will be conveyed across all divides. Although technology can undergo changes to take various forms, the psychological and sociological aspects constitute social media. Many aspects of social media are more sociological and psychological than technological; this is because social media entails the harnessing of technology through social interactions between people. Thus, it can be concluded the use of sociological and psychological aspects of interactions and behavior outweighs the technological aspects of social media (Al-Deen and Hendricks

Much Ado About Nothing - Benedick Analysis Essay Example for Free

Much Ado About Nothing Benedick Analysis Essay Benedick is almost a match for Beatrice as a memorable Shakespearean character. His apparent misogyny and unwillingness to make a commitment to a woman are almost stereotypes early in the play. His use of language, especially in his merry war with Beatrice, prevents him from being the clichà ©d male who refuses to commit to a relationship. Benedick has probably had a lot of experience with women, only one of whom was Beatrice. He vehemently declares his intent to remain a bachelor and disparages Claudio for wanting to marry Hero, Leonatos short daughter. He restates his disdain of love and marriage in a monologue alone on stage — even more likely to express his true feelings than his teasing comments to a companion he will lose through marriage. Throughout the early scenes, his exchanges with Beatrice create a feeling that he doth protest too much — that is, he really harbors at least affection for Beatrice. It takes the noting scene near the arbor, arranged by Don Pedro, for Benedick to admit he may indeed be able to love Beatrice since she loves him so much. His subsequent meetings with Beatrice and with his friends show a marked change in his attitudes and demeanor from the early scenes. He recognizes that he may be opening himself up for ridicule at his reversal of his well-known attitudes, but he sees his opening up as a part of maturing. His support for Beatrice after the denunciation, including his confrontation with Claudio, demonstrates not only his commitment to Beatrice, but also the value he places on justice even at the risk of loyalty. He becomes single-minded about marrying Beatrice, probably speaking to Leonato about her immediately after the confrontation with Claudio and again just before the wedding. His new behavior finally culminates in his public proposal to her, risking not only her refusal and contempt, but also the ridicule of the assembled company. Has Benedick changed during the week of the play? Most certainly, both in his public and his private attitudes. That a dyed-in-the-wool bachelor is transformed into an eager bridegroom is extraordinary, yet Shakespeare makes it believable, with a little help from Benedicks friends.

Bharti AIRTEL Case Study

Bharti AIRTEL Case Study Bharti Airtel is a public limited company commonly known as AIRTEL .it is a Indian telecom company which is currently operating its business across south Asia, Africa and channel islands, it is also into the GSM providing business in all the countries including 2G3G services. Due to its operations in 19 countries, Airtel is now the 5th largest telecom operator in the world with over207.8 million subscribers at the end of 2010. It is the largest cellular service provider in India with over153 million subscribers, behind china mobile and china Unicom Airtel is the third largest operator by subscriber base. TYPE public INDUSTRY telecommunication FOUNDED 7 JULY 1995 FOUNDER Sunil Bharti mittal HEADQUATER New Delhi AREA SERVED South Asia, Africa, Channel Island SERVICES Mobile network Wireless Landline Broadband Satellite television REVENUE 9.290 billion OPERATING INCOME 2.313 billion PROFITS 2.079 billion TOATAL ASSESTS 15.527 billion TOTAL EQUITY 9.491 billion EMPLOYEES 24,501 PARENT Bharti Enterprise (63.45%) SingTel (32.15%) Vodafone (4.4%) WEBSITE airtel .com BOARD OF DIRECTORS Sunil Bharti Mittal Manoj Kohli Joint Akhil Gupta Chua Sock Koong Tan Yong Choo Nikesh Arora Pulak Chandan Prasad Lord Evan Mervyn Davies H.E. Dr Salim Ahmad Salim Tsun-yan Hsieh Rajan Bharti Mittal Rakesh Bharti Mittal Craig Ehrlich Ajay Lal Bashir Abdulla Currimjee Mauro Sentinelli N.Kumar H.R POLICIES OF ORGANIZATION Strategic human management means formulating and executing human resource policies and practices of the organization that produce the employee competencies and behaviours the company needs to achieve its strategic aims. The strategic plan implies certain workforce requirement, in terms of employee skills, attributes, and behaviours that HR must deliver to enable the business to achieve its strategic goals. SERVICE RULE In Airtel you are an at will employee, this mean you are working at your own will without any force or pressure, before you join the company you must sign terms and condition agreement that will state corporate governance of the company that must be followed by all employees, in violation of the agreement, it can lead to termination of the employment. Employees must report to their superior and maintain disciplinary work. All employees will be paid monthly by cheque procedure. In case of leave employees must draft a detailed application mentioning the reason for leave. Lunch break of 1 hr will be provided Camera monitoring will be done to check the fair work of the employee. PROMOTION POLICY RULE A Policy under which employee gets promotion in the organization which is a reward for excellent performance. Generally to be eligible for promotion a employee must have successfully completed 6 months of employment in Airtel . Internal application process is being carried out and previous records are checked and performance is analysed. Further written test and interviews are done for promotion process. WAGE STRUCTURE The internal relationship between different jobs and wages helps the firm to decide its wage structure. 60% of Employees in Airtel are on variable pay structure which means they are paid according to their work done. At AIRTEL strong pay for performance culture maintains the internal equity. AIRTEL take into consideration factors such as performance and maintaining internal equity to ensure people at same level (in the organization hierarchy) and same performance are paid at the same level. EMPLOYESS MOTIVATION AND WELFARE SCHEMES Motivation is an effective tool for inspiring the workforce and creating confidence among the employees. The work force will be satisfied if management provides them with opportunities to fulfil their physiological and psychological needs. The workers will cooperate voluntarily with management and will contribute maximum to organizational goal. The rates of labour turnover and absenteeism among workers will be low. There will be good human relations in the organisation as friction among the workers themselves and between the workers and management will decrease. AIRTEL always promotes motivation by rewarding the talent through a TOTAL REWARDS APPROACH, performance bonuses, guaranteed cash and also stock option. Tremendous growth in career opportunities makes life at AIRTEL exciting and encouraging towards performance. Motivation tools like on job grooming, involvement in key projects, monitoring programs and exposure across various businesses, AIRTEL offers all its employees, guaranteed job satisfaction resulting in a Total Employee Proposition. Family friendly work options: Flexible time system, telecommuting , part time options. Maternity/ post natal benefits: 12 weeks maternity leave, leave extendable up to 6 months, flexi work location, flexi /part time options. Revised sabbatical policy: Allows for time off for enhancing education up to 1 year personal exigencies limited to half yearly . Travel policy revision: Includes two additional safety norms for women employees. Employee referral policy: Enhanced monetary benefits for referring women employees across all levels. Mentoring program: Initiated for high potential middle management women employees mentoring by senior women supervisor. HEALTH SAFETY RULES All employees have to submit a medical certificate mentioning the physical and psychological fitness. Regular medical check up promotion is done by the AIRTEL group. Suppliers dealing with Bharti Airtel shall comply and adhere to all laws, regulations and guidelines on environment, health and safety. Suppliers will ensure that all new service offerings as well as new product designs are in compliance with the relevant environmental regulation and guidelines, at the time of implementation at Bharti Airtel. TRAINNING AND DEVELOPMENT Vast pool of human resource time to time upgraded in terms of leadership and technical skills through various outsourced and in house training development activities such as process and project management skills and technical skills. By providing world class resources and combined efforts by AIRTEL many employees are being trained and developed to become future leaders . The companys HR is continuously working on launching various initiatives like on job training, apprenticeship training, programmed learning, simulated development, computer base training. AIRTEL also believes in internet based training which includes Teletraining Videoconferencing Development initiative by the company is directed by job rotation in which a management trainee moves department to department for overall learning in organisation. Case study method is also adopted by AIRTEL. Outside seminars are arranged for both employees and employer. (b) Identify any 3 Jobs (one each at Entry Level, Middle Level and Senior Level) within that chosen company. Entry level- sales executive (broadband) Middle level- Area manager (sales) Senior level- General Manager (new business development) JOB DESCRIPTION JOB SPECIFICATION Job description- A list of a jobs duties, responsibilities, reporting relationship, working conditions, and supervisory responsibilities. Job specifications- A list of a jobs human requirements, that is, the requisite education, skills, personality, and so on. Job description Sales executive- main aim is to sell broadband connections to the multinational corporation. Cultivate new broadband customers. Briefing the new product regarding broadband to customer Field survey to gather new demand preference in the market Job specification Experience 1 to 2 years Location Ncr/ Delhi Compensation : Rupees 65000 1,22,000 Education: UG GRADUATE, ANY SPECIALIZATION, PGDM in any area Industry Type: Retail Role: Sales Exec./Officer Functional Area: Sales, Job description Area manager- Achieve targeted net adds for all products (voice prepaid/post-paid, data, VAS etc), ensuring quality, across all available sales channels (Distribution, Retail) / CS in the area office Achieve channel infrastructure enhancement targets. Achieve revenue sales target across all products and channels of organisation Manage changes in , organization, trends, people to ensure quality satisfaction with continuity and smooth operations Coaching, monitoring, mentoring and retention of team member Job specification Experience: 9 12 Years Location Ncr / delhi Education UG Graduate Any Specialization PG Course good communication skills Industry Type: Telecom/ISP Role: Area Manager Functional Area: Sales, Job description General manager- To formulate new business development strategies identifying new business opportunities. To manage the IT sector within the organization. Mange the corporate affairs with other multinational corporation Building strong connections with business partners. Strategy and Implementation of All Business SLAs Managing client SLAs for operations Transition management account growth Cross-functional collaboration to enhance performance improved strategies. Workflow Management, Hiring support capacity planning Setting-up and managing operational practices Identify opportunity areas and implement the process for more improved strategies Job specification Experience: 14 20 Years Location: NCR/ delhi Education: UG Graduate Any Specialization PGDM/MBA Any specialization , excellent communication skills Industry Type: telecom Role: Head//GM-Operations Functional Area: IT, research development. DETAILED RECRUITMENT AND STAFFING PROCEDURE AIRTEL HIRING PROCESS APPLICATIONS In AIRTEL existing opening are monitored and accordingly position procedure are being carried out matching candidates profile and area of interest. SCREENING Matching of the profile is done by the company with respect to its requirements and needs. ASSESMENT An aptitude test is required for the job of front line sales. For considering the middle and senior level job occupational personality questionnaire done. INTERVIEW Airtel takes 1-3 rounds of interview process. VERIFICATION In case of final selection credentials are being verified by the company before joining of the candidate. After this process final appointment letter is being offered with companys terms condition memo, that every employee must sign. COMPENSATION PATTERN: INCENTIVES AND BENEFITS AIRTEL FOLLOWS Performance and pay policy Incentive pay scheme- managers often use two terms synonymously incentive plan for the employees, that is applicable to sales over the target achieved. As discussed earlier 60% of the AIRTEL employees are on variable pay that ties to pay to productivity or profitability in one time lump sum. Merit pay as in incentive is generally done by the company for excellent performance by employee in last term of his/her employment AIRTEL also provides NON- MONETARY incentives which includes Employee recognition Gift certificates Special events Merchandise incentives Free training programs Commission plan BENEFITS Benefits are indirect financial and non financial payments employees receive for continuing their employment. They include things like health and life insurance, pensions, time off with pay, and child care assistance. DISCRETIONARY BENEFITS PROVIDED BY AIRTEL EMPLOYER Life and health insurance for family and dependents Housing, subsidiary on housing loans subsidiary ,conveyance allowance, telephone and entertainment allowance, recreational benefits like health clubs and hobby classes, soft loans for asset building. Different types of leaves like study leave, extraordinary leave. Executive perquisites like chauffeur driven car, petrol allowance, and family holidays. Pay for time not worked benefits for time not worked such as unemployment insurance, vacation, and holiday pay, and sick pay. EFFECTIVE TRAINING AND METHODOLOGIES AIRTEL EFFECTIVE TRAINING METHODS For effective training five steps are followed The first, or needs analysis step, identifies the specific job performance skills needed, assesses the prospective trainees skilled and develops specific, measurable knowledge and performance objective based on any deficiencies. In the second step instructional design, you decide on, compile, and produce the training program content, including workbooks, exercise and activities. There may be a third validation step, in which the bugs are worked out of the training program by presenting it to a small representative audience. The fourth step is to implement the program, by actual training the targeted employee group. Fifth is the evaluation step, I which management assesses the programs successes or failures. METHODOLOGIES ADOPTED BY AIRTEL On job training means having a person learn a job actually doing it. Every employee from mailroom clerk to CEO gets on job training when he or she joins the company. Informal learning after a survey done by AIRTEL it was discovered that 80% of the employees learn on the job they learn not through formal training program but through informal means, including performing their jobs on a daily basis in collaboration with their colleagues. Job instruction training program takes place every month in AIRTEL in which logical sequence of steps are best taught step by step. On quarterly basis programmed learning is followed by AIRTEL in which self learning methods that consist of Presenting questions, facts, or problems to learner Allowing the person to respond Providing feedback on the accuracy of answers. OTHER MODEL METHODOLOGIES Computer base training Internet based training Organizing virtual classroom Research method Case study methods University-related programs Role playing Behaviour modelling In house development centre SUITABLE PERFORMANCE MANAGEMENT SYSTEM Performance management- a process that consolidates goal setting, performance appraisal, and development into a single, common system, the aim of which is to ensure that the employees performance is supporting the companys strategic aim. In AIRTEL performance management system is by the process of planning, monitoring, developing, rating, and rewarding. AIRTEL also focuses on its key result areas (KRA) for better management. AIRTEL performance appraisal include Informal review Formal review IDP Appraisal review and Appeal. CONCLUSION AND RECOMMENDATIONS Bharti AIRTEL is doing exceptionally well in recent times it is expected with same quality services in the present scenario it will overtake china Unicom in few years making it the world leader in telecommunication. Entering in African and Channel Island indicates it desire for expansion and to become globally known company, with the same pace it might also enter in other continent to increase its global market share. Good relations with business support partners like Ericsson, Siemens networks and IBM makes its outsourcing quit well Companys profit and assets are increasing good rate, it is expected in year 2020 it will cross 3.09 billion turnovers. AIRTEL strong HR policies help in maintaining its corporate governance structure. AIRTEL can enter into the mobile market in India as demand is at its peak. Better customer schemes support services would make AIRTEL to capture the competitor market.

Diabetes Mellitus :: essays research papers

DIABETES MELLITUS In the United States, about 16 million people suffer from diabetes mellitus, although only half of these individuals are diagnosed. Every year, about 650,000 people learn they have the disease. Diabetes mellitus is the seventh leading cause of all deaths and the sixth leading cause of all deaths caused by disease.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Diabetes is the most common in adults over 45 years of age; in people who are overweight or physically inactive; in individuals who have an immediate family member with diabetes; and in minority populations including African Americans, Hispanics, and Native Americans. The highest rate of diabetes in the world occurs in Native Americans. More women than men have been diagnosed with the disease.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Diabetes can develop gradually, often without symptoms, over many years. It may reve al itself too late to prevent damage. In fact, you may first learn you have diabetes when you develop one of its common complications – cardiovascular disease, kidney disease, or vision problems.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Diabetes is a condition that occurs because of a lack of insulin or because of the presence of factors opposing the actions of insulin. The result of insufficient action of insulin is an increase in blood glucose concentration (hyperglycemia). Hyperglycemia is the unused glucose that builds up in your blood. Many other metabolic abnormalities occur, notably an increase in ketone bodies in the blood when there is a severe lack of insulin.   Ã‚  Ã‚  Ã‚  Ã‚  The condition may also develop if muscle and fat cells responds poorly to insulin. In people with diabetes, glucose levels build up in the blood and urine, causing excessive urination, thirst, hunger, and problems with fat and protein metabolism. Diabetes mellitus differs from the less common diabetes insipidus, which is cause by the lack of the hormone vasopressin that controls the amount of urine secreted.   Ã‚  Ã‚  Ã‚  Ã‚  The earliest known record of diabetes on third dynasty Egyptian papyrus by physician Hesy-ra; mentions polyuria (frequent urination) as a symptom in 1552 B.C. In the 16th century, Paracelsus identifies diabetes as a serious general disorder. In the Early 19th century, the first chemical tests developed to indicate and measure the presence of sugar in the urine. In 1919-20, Allen establishes the first treatment clinic in the USA, the Physiatric Institute in New Jersey, to treat patients with diabetes, high blood pressure, and Bright’s disease; wealthy and desperate patients flock to it. On January 23,1922, one of Dr. Collip’s insulin extracts are first tested on a human being, a 14-year-old boy named Leonard Thompson, in Toronto; the treatment was considered a success by the end of the following February.

Compare and contrast the treatments of dogs in “To Flush, My Dog” by Elizabeth Barrett Browning and RSPCA leaflet

The poem â€Å"To Flush, My Dog† by Elizabeth Barrett Browning and the leaflet of RSPCA are two writings exploring the same theme – dog and the treatments by their owners. Elizabeth elaborates her relationship with her dog while the RSPCA document articulates the problems facing some unfortunate dogs. The feeling expressed and the use of language devices shares some similarities albeit one is a poem and the other comprise articles from an animal caring organization. Similarities, differences and significance of them will be discussed in this essay. The poem is clearly a praise of the writer’s beloved dog while the RSPCA documents aim to appeal for donation. The poem is made of 20 stanzas of 6 lines each and strongly portraits a very dear and noble aura to share her love for the dog. The RSPCA document adopts a candid manner in the form of writing a letter to the prospective donors supplemented by two touching stories. The three articles contentiously try to gain sympathy from the readers. With this underlying aim, the RSPCA inspector uses alarming hard figure (6,982 abused animals a year) to arouse readers’ attention. He also uses repeated strong words, ‘battered, tormented and abandoned’ to give an awakening insight for his readers on the seriousness of the cruelty. The use of the rhetorical question â€Å"Will you give me the resources I need to fight this rising tide of cruelty?† is very effective. There is impacting contrast on the cares of dogs. Elizabeth treats Flush nicely and gently. As described in stanza 16, she feeds Flush sugared milk, puts pretty collar on it and pats the dog to please it. The physical affection from the owner is abundant with proper shelter, delicious food and interaction. On the contrary, Poppy and Trio, both rescued by RSPCA, are unfortunate. Both dogs are very young at 4 months and one day old respectively. After messing the room, Trio was grabbed and squeezed by its owner. â€Å"It was thrown across the room with full force and smashed against a cupboard†. (Line 9-11) Poppy was even flushed into the toilet by its owner. In RSPCA documents, it focuses on the cruel treatments of Poppy and Trio by their owners. Trio is â€Å"petrified and injured† by its owner (Line 12 in â€Å"Trio Story†). They have a very bad relationship. Although there was food and shelter for Trio, there was no trust between them. The dog had to â€Å"crawl away and hide under a cot† (Line 13). Trio’s reaction makes us feel very sorry. In the pathetic story of Poppy, his owner doesn’t want it only after one day. (Animal like these needs your support NOW). Readers easily notice the problem and are moved by the visual details when the dog was found along the drainage. â€Å"Simply flushes you down the toilet† (line 3-4) shows that the owner didn’t show any humanitarian feeling to Poppy at all. To Poppy, there was no food and proper shelter. The two stories present powerful visual effect by describing details of the maltreatment. It effectively strengthens the appeal for helping the a nimals. On the other hand, Flush is Elizabeth’s best friend. It sits beside her when she is sick (Stanza 7 line 2 & 6). When Elizabeth is crying with â€Å"one or two quick tears† and â€Å"signing†, â€Å"Flush sprang in eager haste in a tender haste.†(Stanza 11) It gives Elizabeth love by being tender and affectionate. These lines allude the mutual love between Flush and its owner. It delivers an authentic illustration of a dog’s human nature. This nature is shared by the RSPCA’s volunteers who give the dogs warm and comfortable shelters with loving care around the clock. â€Å"Devoted care round the clock pulled Poppy back from brink† (line 15-16). They resemble Elizabeth’s kindness to animals. The language devices of the two documents share similarities and differences. Both documents use emotive languages and repetition for effect. In RSPCA leaflet, words like â€Å"struggle†, â€Å"death†, and â€Å"tender†, â€Å"pathetic and â€Å"devoted† are used. The repetition suggests the writers’ sympathy towards these dogs and dramatizes the effect. The readers will be sorry and start thinking about animals ‘maltreatments.’ In the poem about Flush, words like â€Å"benediction†, â€Å"wishing weal†, â€Å"supportive† are used. This gives effect of how important of the dog to Elizabeth. The word â€Å"benediction† reiterates that its owner regards it as a gift from god. The differences in language of the two are the use of metaphors and alliteration. In stanza 2 of Flush poem, â€Å"silver-suited† is used to describe the appearance of Flush. This alliteration decides the color of the fur as very appealing and gorgeous-looking. It also suggests the softness of the fur and the joy and comfort it gives Elizabeth. In stanza 11, â€Å"fawning, fondling† is another example of alliteration which is used to describe when the writer is sad, Flush tries to please her. The language devices powerfully symbolize how affectionate and tender Flush is. The leaflet of RSPCA do not use much alliteration and metaphors. The structures of two passages are very different. The RSPCA leaflet is in passage form and language is quite informal. Unlike the poem, there are no rhyming words and use of archaic words. The free style writing allows the writers to convey its main messages to the reader more easily. The Flush poem on the other hand, has frequent use of rhyming words and also archaic words â€Å"thee† to make the poem more poetic. Examples are plenty throughout the entire poem, like ‘one, run’ and ‘nature, creature in stanza 1 and ‘height, delight, line and thine’ in the last stanza The rhyming words create a musical effect which attracts reader’s attention. Although the two documents look at the theme of treatments of dogs in different perspectives, both successfully achieve their goals in a high literary standard. Structures and the use of language features share some similarities and yet there are differences. They adopt brilliant ways of articulating their ideas, and effectively induce empathy and sympathy from their readers. We can deeply feel admiration to the poem protagonist – Flush and also arouse pity to the miserable tortured animals in the RSPCA leaflet.

Don Quixote

Joseph Andrews is Fielding's first novel. It is a classical example of a literary work which started as a parody and ended as an excellent work of art in its own right. The work Fielding intended to parody was Richardson's first novel Pamela, or Virtue Rewarded which had taken England by storm in the years following 1740 when it was first published. In his novel Fielding intended in the beginning to show how Lady Booby (aunt of â€Å"Lord B. † in Richardson's novel) attempts the virginity of Joseph Andrews, described as the virtuous Pamela's brother but in the end discovered to be different. The whole intention was comic. But after Chapter IX Joseph Andrews seems to break away completely from the original intention. Parson Adams, who has no counterpart in Pamela, runs away with the novel. He â€Å"is one of the most living, lovable, comical bundles of wisdom and simplicity in all literature. † In the words of Edmund Gosse, â€Å"Parson Abraham Adams, alone, would be a contribution to English letters. † He indeed is the hero of the novel, and not Joseph Andrews. Fielding was aware of giving a new literary form with Joseph Andrews which he called â€Å"a comic epic in prose. † Fielding is a great master of the art of characterization also. Fielding's broad human sympathy coupled with his keen observation of even the faintest element of hypocrisy in a person is his basic asset as a master of characterization. He laughs and makes us laugh at many of his characters, but he is never cynical or misanthropic. He is a pleasant satirist, sans malice, sans harshness. He gives no evidence of being angry at the foibles of his characters or of holding a lash in readiness. His comic creations resemble those of Chaucer and Shakespeare. Parson Trulliber and Falstaff, if they were to meet, would have immediately recognized each other! Fielding is one of the greatest humorists in English literature. The same comic spirit which permeates his plays is also evident in his novels. As he informs us, the author upon whom he modeled himself was Cervantes; it is not surprising, therefore, that comedy should be his method. Fielding's humor is wide in range. It rises from the coarsest farce to the astonishing heights of the subtlest irony. On one side is his zestful description of various fights and, on the other, the grim irony of Jonathan Wild. Higher! than both is that ineffable, pleasant, and ironic humor that may be found everywhere in Tom Jones but is at its best in Joseph Andrews where it plays like summer lightning around the figure of Parson Adams-an English cousin of Don Quixote. Fielding's very definition of the novel as â€Å"a comic epic in prose† is indicative of the place of humor and comedy in his novels and, later, those of many of his followers. It may be pointed out here that Richardson had no sense of humor; he was an unsmiling moralist and sentimentalist. Comparing the two, Coleridge says: â€Å"There is a cheerful, sunshiny, breezy spirit that prevails everywhere strongly contrasted with the close, hot, tfay-dreamy continuity of Richardson. † Fielding's humor is sometimes of the satiric kind, but he is never harsh or excessively cynical.

Climate Change Lab Report

I. Introductiona. In this lab, the question being investigated is, â€Å"Has climate changed over time?† b. The hypothesis is, â€Å"If CO2 levels affect climate, then the climate has changed overtime because of the increased greenhouse effect caused by higher levels of CO2 emissions.† c. Variables:1. Independent Variable: Amount of CO2 2. Dependent Variable: Climate changeII. Background InformationClimate is the weather pattern in an area over long period of time. Climate is more focused on the long term rather than day to day or week to week changes. Due to uneven heating of the Earth’s surface, climate changes depending on where the location is on the planet. Factors such as incoming solar energy, Earth’s rotation, and air and water movements all affect an area’s climate. Different levels of these factors influence the biomes on the planet.The current climate change is the warming of Earth’s atmosphere. Climate change has happened naturall y all throughout history, but never to the degree that it is now. Average global temperature and CO2 levels are rising due to human activity on the planet such as increased agriculture, raising livestock, and burning fossil fuels. Now it is known that climate change is happening for a many reasons. Scientists studying ice cores, seafloor sediment, and tree rings are all seeing how the climate change is affecting the planet.Even if immediate action is taken, there would still be lasting implications on the entire planet. Things such as rising sea levels, health implications, and severe droughts could all happen because of an increase atmosphere temperature. While some areas would be subjected to scorching temperatures, other would be plunged underwater. Warmer climate would allow for a longer breeding season for microbes and parasites. Action to stop climate change  needs to happen as soon as possible before it could get worse.III. Data AnalysisAfter looking at the data, it is clea r that the levels of CO2 in the atmosphere directly affect the temperature of Earth’s climate. As the graphs show, the higher the levels of CO2 in the atmosphere, the higher the average global air temperature is.Graph 1 shows how the rise in carbon dioxide has caused the average global air temperature to rise. For example, in 1965 the CO2 part per million (ppm) was roughly at 318ppm, and later in 2005 the CO2 levels were at about 374ppm. This clearly shows how the CO2 ppm levels have risen over time due to various human activity on the planet.In Graph 2, the average global temperature over time is shown. This graph shows how the average global temperature anomaly has risen dramatically over the course of about 120 years. In 1900 the average global temperature anomaly was -0.1, while in 2000 is was almost at 0.6.In Graph 3, the relationship between temperature and carbon dioxide is shown over very long periods of time on Earth. From 400,000 years ago until present, the lines m apping out the temperature and CO2 levels in the atmosphere have stayed almost overlapping each other the entire time. It is also shown how the CO2 levels have affected the temperature. The CO2 levels have always changed first, falling or rising, with the temperature following that same trend almost immediately after.In Chart 1, tree core data over time is shown. The growth of trees is greatly impacted by the climate that they grow in, and with warmer temperatures due to a warmer climate they will have a longer growing season allowing for thicker rings. For example, in 1600-1649 the average ring thickness on a tree has 0.24cm. Later, in 1900-1960 the average ring thickness from the same tree was 0.37cm.IV. ConclusionThe original hypothesis stated that if CO2 levels affect climate, then the climate has changed overtime because of the increased greenhouse effect caused by higher levels of CO2 emissions. The data gathered supports and accepts this hypothesis. It is shown by multiple st udies how both the CO2 parts per million and the average global temperature has risen over time. As the graphs show, the level of CO2 in the atmosphere has a direct impact on the average global temperature, causing the temperature to rise and fall as the levels of CO2 rise and fall.This lab is very important to the planet, and the everyday lives of everyone on the planet. Climate change has an impact on all life on Earth, and even just a one degree change in average global temperature could end with catastrophic results. Even with immediate action, there will still be lasting implications on the planet. People can no longer ignore the changing climate, or pretend that it’s not going to affect them. Humans have had a huge negative impact on the climate, and for the benefit of not only themselves but for life as we know it, such impacts need to be reversed.

Developing The Planning And Design Of A Public Safety Facility Essay

Developing The Planning And Design Of A Public Safety Facility - Essay Example Police Department, 2. Fire and Emergency Medical Services Department. In order to develop the public safety facility, the specifications and necessary criteria like site related systems, building systems, work-space analysis and related technologies, building interiors including layouts, furnishings, finishes and equipment, have been considered to formulate the basis of the design. Demographics of the city of Pinellas Park: Pinellas Park is a city in the county of Pinellas, in Florida State. The city is situated 5 miles north of Saint Petersburg, and the nearest large city is Tampa. The total area of Pinellas Park is around 38.7 square kilometers, with approximately 19,500 households and a population density of around 1200 per square kilometer. According to the Bureau of census, US Department of Commerce, the population of the city since 1990 is as follows: This represents a population growth rate of around 5% per decade. It is therefore decided to design a facility capable of serving a population of around 50,000,which will take care of the population growth in the next decade. At present this department is divided into three divisions, namely Operations, Services and Investigations. Each division is commanded by a captain and is under the overall control of the Chief of Police. The recommended national average of police officers is 2.6 officers per 1000 residents. As per this recommendation, the desired strength of officers in this case will be around 130 officers. Currently, the patrol section, which is the largest component of the operations division of the Pinellas Park police department in terms of staffing, comprises of 14-officer level and 48 patrol staff. We can thus assume a support staff ratio of 3 per police officer. Hence the requirement for staffing is needed for 130 police officers and 390 support staff. As far as the space requirement is concerned, assuming 3 shifts of 8 hours, we will require to house around 44 officers and 130 support staff at any given time. The housing requirement for the staff will be as follows: 1. Office of the police chief and his assistant staff: This will need an area of 500 sq. feet 2. 10 cabins of 200 sq. feet each for the senior officers. 3. A large hall of 3000 sq. feet for other officers. 4. A large hall of 3000 sq. feet for the support staff, assuming 50 % of the ground staff is on patrol duty. Other Support Facilities: The following facilities are needed for the smooth operation of the police department: Toilets and restrooms. (10 nos. @ 100 Sq. feet each = 1000 sq. feet) 1. Record room. (500 Sq. feet) 2. Locker room for the belongings of staff. (1000 sq. ft) 3. Hall for storage of arms and ammunition. (1000 sq. ft) 4. Interrogation room. (200 sq. ft.) 5. Conference hall. (1000 sq. ft) 6. Jail facility for detention of convicts. (1000 sq ft.) 7. Parking Area for fleet of transport vehicles. (5000 sq ft) 8. Control room with installation of communication facilities for organizing patrol and other duties. (500 sq. ft.) If the parking area is considered separately, the building area necessary is around 14700 sq. feet. We can

Ocean power 2 Research Paper Example | Topics and Well Written Essays - 250 words

Ocean power 2 - Research Paper Example Despite it being responsible for global warming and acid rains it is also accountable for the electricity generated through fossil fuel. The utilization of tidal energy, it decreases the necessity of nuclear power (Charlier, 92). Nuclear power is mainly linked to the risk of direct radiations to humans. Ocean power involves technologies that are advanced in the consumption of the energy from the sea by crashing the waves during the movement of the tides. The most obvious type of ocean energy is the power of waves. In converting energy, wave power is captured near the shore and offshore. Most importantly, all the types of ocean power produce electricity through the conversion of the kinetic energy in the water and thermal energy being converted into mechanical energy that stirs the turbine(Brewster, 109). In conclusion, the ocean thermal energy conversion is the least available type of ocean power and therefore the least used in the U.S (Charlier, 145). Most of the heat stored in the oceans forms the largest solar power collections in the world. Additionally, most of the energy from the ocean waves is basically available source of electricity in future. It is very consistent and predictable than all other renewable resources such as wind and solar. Wave energy demonstrates the best economic production of electric power would be integrated of smart technologies that support wave form of energy (Charlier,

Net-a-Porter Case Study Example | Topics and Well Written Essays - 2500 words

Net-a-Porter - Case Study Example Since its launch in the year 2000, the company Net-A-Porter have been able to successfully establish itself as a premium luxury brand selling online designer fashion clothing for women. Net-A-Porter with its innovation strategy along with highly developed offering have been able to achieve huge success and had also won award for the best shop at â€Å"British Fashion Week† and the best e-retailer in â€Å"UK Fashion Export Awards.† The online fashion retailer sells more than 150 top luxury fashionable brands and offers express delivery throughout the globe and delivery the items on the same day in Manhattan and London (Net-A-Porter, â€Å"About Us†). The paper aims to discuss the case study on Net-A-Porter and answer to some of its question in relation to the brand and its strategy. Therefore below are the answers to the questions asked for in the case study â€Å"Net-a-Porter.† What are the considerations that need to underpin decisions on the pricing str ategy? Pricing is one of the 4ps that a marketer needs to take into consideration before deciding on the strategy. It is an important aspect of marketing and also for branding strategy as it tends to be one of the first indicators of brand positioning for the consumers and also regarded as the most flexible Ps. It has been seen that prestige and luxury brands adopts the premium pricing strategy in order to emphasise the strength of the brand, high quality associated with luxury goods which also helps them to differentiate from mass fashion brands. The target audience for the luxury brand are comparatively less price sensitive and actually expects that luxury products to be highly priced rather than to be priced economically. Pricing tends to form branding process as the consumer tends to judge the position of the respective brand and its value through the adopted pricing strategy. In addition, luxury brands are those brands whose ratio of functionality towards price is low and the r atio towards situational utility and intangibility with respect to price seems to be high. This indicates that price of premium products is relatively higher as compared to the price of products having similar kind of tangible features but with high intangible quality along with associated benefits of premium products teds to justify the high price (Okonkwo 140). In addition to the above consideration while deciding on the pricing strategy, Net-A-Porter is an online luxury brand and thus online pricing premium strategy is also a consideration for the brand. The premium pricing strategy involves setting a higher price as compared to similar products. The premium pricing strategy also referred to as skimming pricing strategy as it is an attempt to â€Å"skim the cream† from the market. Based on the above definition Net-A-Porter premium pricing strategy will help it to maximise profit in areas where the customers are willing to pay more for the desired product. In the process of adopting the premium pricing strategy, price quality signaling is also an important and essential factor. With the premium pricing strategy Net-A-Porter can use to improve its brand identity in the specific given market. The higher price the brand demands signifies highest quality product and thus it will be convenient for the brand to charge high price. The next consideration is the level of competition among the brands in the same product segment. Premium pricing is a short term strategy; the longer

Re-assesment work Essay Example | Topics and Well Written Essays - 2000 words

Re-assesment work - Essay Example Table of Contents Table of Contents 3 1. Reflection on the feedback 4 2. Identification of service package of The Edge 4 3. Service Blueprint for The Edge 4 3.1 Actions of the customer 4 3.2 Onstage employee actions 5 3.3 Backstage employee actions 5 3.4 Supporting processes 6 3.5 Physical evidences 6 4. Walk Through Audit (WTA) of The Edge 7 5. Discussion of GAP analysis and its application to The Edge 10 6. Five dimensions of quality 12 7. Use of technology at The Edge to improve customer service 13 8. Creation of new service blue print for The Edge 14 Conclusion 15 Reference list 16 1. Reflection on the feedback The feedback delivered clearly mentioned that the Harvard referencing needs to be followed exactly as required. Other than that the skills audit module is also reassessed to incorporate the changes and the points that was not there in the 1st submission. On an overall basis the whole assignment is reassessed entirely in order to cover all the points that were not mentioned in the first submission of the assignment. 2. Identification of service package of The Edge The Edge caters to a wide range of customers. The service package of The Edge is as varied as its customer base. It offers three specific types of services. One is the normal food service, the second one is catering or serving in special events and apart from that it also holds private bookings (Benner and Sandstrom, 2012). The service packages are food and drinks, and holding special events. 3. Service Blueprint for The Edge The failure of The Edge is described across 5 important areas of service blue print 3.1 Actions of the customer The customer actions can be described in two different ways. One is active and the other one is passive. In active action, the customer and the canteen staff work together for creation of the service. In this case the canteen staff did not provide customers with suggestion of what they would like to have as improvements over the current food and meal menu (Chi efele, 2012). Since the canteen did not use the customer feedbacks as potential source of improvements so this led to further deterioration of services. The second type of action is passive action. Here the customer and the canteen staff do not have significant chances of interection (Garrick, 2011). The Edge actually gave more importance to this type of action from the customers. The customers were not provided with any kind of complaint form or customer feedback form. Thus the customers were offered services that lacked variety and innovation. Canteen customers usually look out for two different things when they visit canteens, one is affordability and other one is variety. The prices charged are affordable but lack of variety became one of the prime reasons for dissatisfaction. 3.2 Onstage employee actions The onstage employee actions denote the actions that are performed in the view of the customer. The canteen staff lacked simple courtesy of greeting the customers and seeing to it that the customers are attended as quickly as possible. Thus after entering the canteen the customers had to in fact find themselves a table on their own (Gulbrandsen and Smeby, 2008). This does not go well with all types of customers. Since The Edge is a well-known canteens in University of East London, this kind of service created dissatisfaction among the loyal

The effect of the recent financial crisis and regulatory implications Essay

The effect of the recent financial crisis and regulatory implications for ( your jurisdiction of choice ) but not US or UK ((( I would prefer Dubia ))) - Essay Example the structure and the principles of the financial markets have been proved to have a critical role in the increase of the pressure against the economies internationally; however, there are countries, like Dubai, which managed to keep their economy strong; The effects of financial crisis can be divided into two different categories: a) the effects referring to the national economy and b) the effects related to the firms and individuals that have interests on specific investments. Failures in the regulation of crisis in regard to the economy and the private sector have been identified; these failures have led to the instability of the markets or firms involved1; at the next level, the financial crisis have led to the differentiation of the role of risk – as a decisive factor in the development of financial policies. In this context, it can be noted that the financial crisis has led to the differentiation of the political decisions in regard to the rules that govern the markets worldwide. On the other hand, Claessens et al. (2010) supported that current crisis has many similarities with the financial crises of the past2; under these terms, the countries that have faced similar crises in the past should be more ready to face the c urrent recession; however, in the case of USA the above ‘rule’ has not been verified. Moreover, the view of Claessens et al. (2010) can lead to the assumption that countries with no previous experiences of financial crisis are likely to fail in handling the recent recession; Dubai had not face such a crisis in the past; the crisis hit the country recently, i.e. after having affected all other countries; this fact cannot be easily explained. However, through the case of Dubai it was revealed that experience in crisis does not guarantee the effectiveness against a crisis; the country managed to exit the crisis even if the relevant pressure was extremely strong. Dubai is country characterized for the power of its economy; the financial